L'Oreal and Nestle are two completely different companies. In the recent news, both companies have joined forces in a new venture which is called Inneov. Inneov will become a new high class cosmetics brand that will be introduced in China. It is hoped that through this brand, both companies will benefit from the partnership to finally appeal to the Chinese market.
From recent figures which have been calculated, a third of the sales currently from L'Oreal come from the Asia and Latin America region. This was one of the reasons why the venture began. For shoppers in China, you will be able to get high quality cosmetics through Inneov which will be launched in time for the Christmas break.
Photo source Jennifer Su